An Australian-first study that has codified and quantified what successful FMCG innovations do differently than those that fail.

Innovation is difficult to get right, repeatedly. Despite 30+ years of the use of innovation processes such as Stage-Gate, and decades’ of ideation workshop and concept testing, the majority of innovation fails to achieve its financial targets or make economic sense. Our research has shown that just 1 in 5 new product launches succeed.

When we began studying how to improve the fate for innovation, we realised that not only was most of the publicly-available information subjective, but it was also broad in terms of geographic and industry representation. To better serve our clients, we invested in our own Australian-centric FMCG study.

With a data set consisting of almost 400 product innovations from 35 categories (over 4,500 data points) we engaged a data scientist to help us build a useful and instructive innovation framework. We now use this framework to help innovators learn from what the ‘winners’ do better, while avoiding the 30 most common product innovation mistakes.

Our PROVEN © framework is now incorporated into all of our agency services.