Making conscious choices about where to focus your innovation efforts in a way that leverages your business’s strengths and advantages while accounting for market uncertainties, trends and competitive activity.

Innovation is much more than just launching new products. Businesses that haphazardly approach product innovation fail often and expensively. To win in claiming new space and driving growth, innovation needs to be more strategic, selectively choosing where to compete and which pathway to success is most probable.

We help clients to structure their thinking, build foresight into their plans, entertain various future scenarios, size up opportunity spaces and get clear on the purpose for innovation.