Equipping businesses with the right data, information and insights to help make for better choices around growth and innovation.

One of the biggest risk factors for new product innovation success or failure lies with assumptions. Often, new products are designed and launched on the bases of bias, untested opinions and personal preferences that don’t calibrate well with the market you’re serving.

We typically think it’s better to test instead of guess. Gone are the days where research is cumbersome, time-intensive, expensive and questionable. We routinely help brands answer their key questions about growth and innovation through lean approaches to research, whether it be secondary data analysis, qualitative research, quantitative market studies, product evaluations or other.

We can also audit your current product innovation project(s) or pipeline, using our PROVEN framework and corporate innovation benchmarks, highlighting opportunities for pre-market optimisation.