CO-CREATORS.
NOT JUST CONSULTANTS.
We’re not an agency full of buzzwords and whiteboards. We’re operators. Builders. People who are creative and commercially-savvy, and understand the realities of what it takes to create measurable and sustainable value for food, beverage and health brands.
We’re fully-immersed, hands-on insights and innovation allies that won’t stop at basic data or weak insights. We partner with growth-motivated brands to design, validate and build better strategies, plans and products that fuel their next wave of growth.
Research & Insights
Real consumer truth, not just pretty decks.
Modern, iterative and lean approaches to quant, qual and AI-assisted research methods that yield uncommon and actionable insights.
We do everything from category studies through to concept tests, depth interviews, shopper intercepts and custom GPT personas work. We’re also proactive with stimuli development.
It’s all about learning efficiency and knowledge advantages.
Strategy & Planning
Brand plans that build real advantage.
Co-creation of strategies and plans that garner business support and positively influence retailers and trade partners.
Whether it’s helping a flagship brand navigate a turnaround, accelerating the growth of juggernaut, or showing some love to a neglected brand, we’ll roll up our sleeves and get stuck in.
Making better choices and taking better actions that unlock better performance.
New Product & Ventures
From a simple brief to commercialisation.
Defining, designing, validating and developing new product ranges that are desirable, feasible, viable and defensible.
We help clients identify white space, shape value propositions and get them market-ready. Strategy meets speed, with practical flair and a strong base of insight and evidence.
Finding the convergence of internal strengths and advantages with external opportunities.
FMCG INNOVATION is a specialist brand, insights and innovation agency, led by former corporate practitioners with almost 50 years of combined experience working with some of the world’s biggest FMCG, health and nutrition brands.
Today, as a true brand growth partner, we exist to help brands grow through superior insights, brand plans, innovation and communications.
We live the space, we love the space, and we speak your language. You won’t receive generic advice or textbook wisdom from us, but you will receive honest and evidence-based advice from people who are passionately committed to helping drive your growth agenda.
