People
FMCG INNOVATION was founded in 2021 by Adam Hamilton, a former senior marketer and innovation director with experience working for companies including MARS, LION, KRAFT, HEINZ, DEVONDALE and GLANBIA (OPTIMUM NUTRITION). Today, Adam oversees the day-to-day client work at FMCG INNOVATION, supported by a team of subject matter experts across consumer research, data analytics, graphic design, food science and regulatory affairs.
ADAM
Founder & Director
B.Comm (Marketing & eComm), Qualified Nutritionist
20 years’ FMCG marketing & innovation experience
HUGH
Qualitative Researcher
Masters B.Psych & mMBA Marketing
16 years’ research experience across industries in B2C and B2B
CATHY
Secondary Research Analyst
Bachelor of Arts (Business Psychology)
20 years’ research experience across industries including FMCG
EDDY
Quantitiative Research & Data Scientist
B.Sc (Mathematics and Statistics)
22 years’ research and analytics experience
CRISTINA
Food Safety, Risk and Quality
Ph.D. Biological Sciences
25 years’ R&D & Regulatory experience in FMCG
Associate Network
Beyond our regular team, we use a remote on-demand staffing model to access additional high-calibre experts as each brief requires.